Mydia

Retailers facing stiff competition from popular e-commerce sites are rethinking how people shop. It's why retail digital signage is going interactive with experiences like lift and learn digital signage that focuses on the customer experience. To remain relevant and give customers a reason to visit, retailers are working hard to find ways to make shopping more fun. It’s important to note that shoppers often rate their experience based on the time it takes for someone to provide service. How Lift and Learn Work? Retail items are placed on a table or other support accessible to shoppers. Nearby sensors detect a person’s proximity and can tell if someone interacts with the item. As soon as the person touches or lifts the item off the table, a nearby digital signage screen starts playing an ad or an informational clip about the product. Any currently scheduled media is instantly interrupted and the product-specific content takes over the screen. If the shopper picks up more than one i...

What attracts you to a shopping mall? Is it the stores that reside there? The restaurant joints? The experience you get? The ease of parking? Most likely, it’s a mixture of all. Yet most current malls today have the basics nailed. It’s not that problematic for them to create a great experience that makes you want to shop there. So many malls, or at least the ones that want to get ahead, are looking beyond these basic assets. They’re looking towards digital signage solutions for small businesses and digitization of their stores to not only enhance the experience but also appeal to generations of shoppers who were quite literally, born digital. Enter Digital Signage You know all of those screens you see in store windows and on store walls, with fast-moving, enticing content? They have a collective: it’s digital signage. Digital signage is one of the most comfortable, fastest, and most effective ways to get people through the doors of your store, upsell more products, and create an envir...