Digital Signage for the Modern Shopping Mall

What attracts you to a shopping mall? Is it the stores that reside there? The restaurant joints? The experience you get? The ease of parking?

Most likely, it’s a mixture of all.

Yet most current malls today have the basics nailed. It’s not that problematic for them to create a great experience that makes you want to shop there. So many malls, or at least the ones that want to get ahead, are looking beyond these basic assets. They’re looking towards digital signage solutions for small businesses and digitization of their stores to not only enhance the experience but also appeal to generations of shoppers who were quite literally, born digital.

Enter Digital Signage

You know all of those screens you see in store windows and on store walls, with fast-moving, enticing content? They have a collective: it’s digital signage.

Digital signage is one of the most comfortable, fastest, and most effective ways to get people through the doors of your store, upsell more products, and create an environment they want to shop in.

According to studies, 8/10 customers have joined a store because of a digital sign grabbing their interest. Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase and retail is also seen to be the fastest-growing area of digital signage networks.

Stores such as Burberry, are great examples of retailers who have embraced digital signage solutions in-store. Their flagship London store features mirrors that double as video digital signage displays, a team armed with iPads, and even RFID-enabled screens that trigger related catwalk footage when products are brought into a fitting room, or near a screen.

Digital Signage Ideas for the Modern Shopping Mall

Of course, it’s all very well setting up screens but what if you don’t have anything to show on them? Luckily, Mydia comes to your rescue with cheap digital signage solutions.

Social Media Displays

If you already use social media feeds for your shopping malls such as Facebook, Twitter, and Instagram, why not share these to your digital screens too?

Social media is a great way to bring consumer feedback, ideas, campaigns, and news into the physical location. And it’ll remind people to follow you too, therefore increasing your online footprint. It brings the advantage of social media to help improve your following and get more people invested in your community. Setting it up is simple.

Gallery for Instagram

• Social Feed for Facebook
• Twitter Search
• Page Likes for Facebook
• Twitter Timeline
• Follow us app

There are also social media dashboards, which help create beautiful social media walls with no design skills required.

Your Website

You can show your website (or any URL in fact) on your digital signage displays, to save time on content creation. If you have a great landing page, campaign, or product page going live, add the URL with one click and immediately you have great, immediate content to share. says a top-notch digital signage solutions provider.

Image Galleries

One of the quickest ways to communicate visually is through images. If you only have a second or two to grab attention, this is a great way to do it. Image galleries allow you to share your own images but also those of advertisers or sponsors.

Notices and Health & Safety Information

How quickly do the date of your static sign? Truth is, way too quickly.

With digital signage, you can update your notices any time you like. So a new store launch, parking hours, or even health and safety announcements can all be updated in seconds.

To create notices, you could use an app like Noticeboard, where text and images are created in a display for you, or you can upload your own.

If you want to keep customers apprised of traffic and travel conditions, try an app like Google Traffic or TransitScreen. Both will help your customers to feel notified and relaxed while they shop, understanding that their arrangements are in your safe hands.

Digital Signs to Make Your Modern Mall, Ready to Get Started?

Truth is, this guide has barely skimmed the surface. When it comes to digital signage, there are hundreds of options and content types that can be used to craft your perfect message. We’d love you to get started and see for yourself.